You may have seen job advertisements that said, “Looking to hire an SEO article writer for ongoing content for a credit repair website.” 350-400 words, weekly assignments. This is a job in SEO writing.
Many freelance writers may come across such ads and go to their preferred search engine to start doing web searches on “seo writing,” “what is SEO writing”, or “writing for Seo,” to find out what it is.
We’ll be explaining what SEO copywriting actually is and how it can make you a successful freelance writer.
SEO Writing Definition
SEO stands for search engine optimization. Do not let the large term fool you. Website owners must make certain changes to their websites to ensure that search engines find them. This will allow web surfers to navigate to their site when they do internet searches.
It is important to fill your site with relevant SEO content.
SEO content is different than regular content because it requires some technical research before the copy is written. Primarily, keyword research takes place.
Keyword Research: What is it and why is it important in SEO Writing
An example is the best way to explain keyword search.
Let’s say that you have a website dedicated to credit repair. Your website offers credit repair services for people with poor credit. Your website isn’t getting enough traffic or bringing in any business. To drive more traffic to your website, you can write informative content. Not just any informative content, but SEO content.
If you are looking to hire an SEO copywriter to help you find the right keywords and phrases to use to describe the services you offer (credit repair).
Note: Keyword phrases are words and phrases web surfers use to search for information on the internet. Keep this in mind.
Keyword Research Tool
They’ll then use a keyword search tool to show them what keywords prospects are searching for when trying to find businesses similar. It’s often not what you expect, which is why keyword search tools are so popular.
FYI, Google’s Keyword AdWord Tool is one of the best and easiest tools for keyword research.
After they have identified the keyword phrases, they will create copy for your website that uses these keywords. This is SEO content.
It’s simple because search engines don’t have to guess what sites might be relevant when a user types in a keyword phrase. Search engines will return your site as a relevant result if your website’s copy contains the correct keywords.